What Is A CMS And What To Consider When Choosing One?

by | Nov 24, 2021 | Website | 0 comments

The CMS (Content Management System) is the backbone of your business’s marketing strategy. Want to manage your site’s pages and content successfully? To choose the right CMS, you’ll need to consider different aspects such as: how many visitors your site can get, the features you want, and what platform will work best for your marketing needs. 

Choosing the right CMS will be crucial for your website’s management. Take time to make your decision of which CMS will have the best positive impact on your website and its visitors

 In this blog post, we’ll share some tips to consider when choosing a CMS.

What Is A CMS (Content Management System) 

A content management system (CMS) is a platform that is used to manage content. A CMS allows multiple contributors to log in and create, edit and publish in your site. A CMS often stores content in a database and displays it in a presentation layer – which looks similar to a website. 

A CMS becomes the ideal platform for content creators that don’t know programming languages. These platforms are user-friendly and allow editors to manage your whole site and everything in it such as images, content, videos, contact forms, etc. 

What to expect from your CMS: 

  • Allows users to create and format content easily
  • Stores content in an organized fashion.
  • Manages content: can publish and organize content live
  • Assigns tasks for managing content

CMSs vary in their ability to cater to different devices, so you should consider how customers use this platform. CMSs are modular and can be extended or integrated with other systems as required, but this flexibility also means that they come with a cost of time editors may spend learning the system’s features. 

Aspects To Consider When Choosing a CMS

Your Budget

You should determine your budget before you begin the process of choosing a CMS for your blog or website. CMSs vary in cost depending on the features and licensing, but it’s smart to start with an amount that fits into your marketing plan. Keep in mind services and support fees and operating system upgrades. 

Built-in SEO Features 

Consider the volume of work and content you will be managing and posting before choosing a CMS. Choosing an SEO-friendly CMS will provide more control over your web presence – this allows editors to manage SEO more easily, and perform more detailed on-site optimizations. 

Some CMS will employ advanced algorithms to boost page speed, which will ensure a high CTR (click-through rate) on SERPs (search engine result pages).

Measurable Performance Within The Platform

A CMS can be a fantastic way to get your content in front of users, but, how will you know if they’re reading it? Does the CMS help track page views and visits? What about readership or audience engagement numbers? If there’s no data collection built into the platform itself, does that mean you’ll need another tool to measure its performance? These are some questions to ask yourself before choosing a CMS platform.

Choose the Right CMS With The Help Of Your Local Marketing Agency

CMSs are essential to the success of your website. The best CMS for you will depend on factors like what industry you’re in, who is your target audience and how much content you intend to publish. Keep in mind all the aspects mentioned above before deciding which CMS to choose. 

At Hite Digital Portland, OR, we can guide you through your website creation process! Please, contact us and click the link below to learn more about our web design services. 

 

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