When it comes to running a business, you should have a distinct presence online, which is achieved through having a user-friendly website. But what does that mean? Surprisingly, many business owners don’t know what a user-friendly website is and what it encompasses. However, in this blog post, we’ll share with you what it is, why it’s important, and what elements you need to have to build a successful, user-friendly website.
What’s A User-Friendly Website?
A user-friendly website is a website that offers users an easy and pleasant experience when they visit a site. Your website should be well organized, so visitors can easily move around your site to find what they are looking for. It also includes having high-quality content with related information so new customers or returning customers can get what they want fast.
Why Is It Important?
Having a user-friendly website is crucial for businesses since it improves their customers’ experience and determines if they’ll purchase a product, a service, book an appointment, make a call, etc. We all have experienced a moment in our life in which we’re searching for something on the internet, and we come across a website that was annoying to use, so we give up on it.
Think about how many times you’ve had this experience and the number of people who have given up with your website because they couldn’t find what they were looking for or, even worse, didn’t understand the purpose of the site.
If your site isn’t easy to use or navigate through, you’re probably not going to have many visitors performing actions. Thus, find an experienced web design company that can build a user-friendly website while taking into account search engine optimization.
What’s A User-Friendly Site Made Of?
People often think that having a user-friendly website means having a design with lots of bells and whistles and flashing animations. However, this is not the case at all! When it comes to having a user-friendly website, you need to have specific elements that will allow your customers to understand the information provided, and where to go or what to do next after they have landed on your site.
A Well-Organized Structure
Make sure to have a structure that is easy to understand and is well organized. Visitors should know where they’re at in your site, what’s the next step, and where they can find the information they need. There are pages that are crucial to a website and shouldn’t be missing, such as an about us page, services or product pages, and a contact page.
Having quality content on your site will help visitors navigate through your website without being overwhelmed or confused since it’ll answer their questions right away. Make sure to have a blog on your site and share information about your industry, including news and updates that could help them understand the market better.
The content should be well-written, keeping specific strategies in mind. Depending on where you live, strategies might be different. For example, search engine optimization in Nashville will be different than in Phoenix. Google can identify this information as valuable when people search for something related to what you do or offer.
A Clean Design
Having a clean design with no ads, pop-ups, and other elements that can interfere with your customers’ experience is crucial. Remember that this includes keeping away from using backgrounds or images if they aren’t related to what you do since it’ll just distract them!
A Fast Website
Make sure that your site is fast since it can impact your customers’ experience in a negative way. People don’t have time or patience for pages to load. So, if your website takes forever, your customers will probably bounce out in seconds. Thus, make sure you optimize all images and eliminate any unnecessary elements so your visitors won’t get frustrated while browsing your website.
Make Your Website User-Friendly With Our Help
By following these simple steps, you’ll be able to make your website more user-friendly and, in the process, increase conversions and sales for your business! At Hite Digital Nashville, we’re an experienced web design company that can provide you with website design and search engine optimization services in Nashville.
We’ll help you build a user-friendly site keeping SEO strategies in mind so you can improve your customers’ experience! Don’t hesitate to contact us today!