Have you ever found yourself in the position of needing to design a website but don’t know where to start? Many elements need to be considered before starting any website project. If some of these elements seem daunting or unfamiliar, this blog post is for you! Here are five key tips you should know before starting a website design project.

1. Keep In Mind Your Brand’s Identity – Color Palette, Images, and Aesthetics

Whenever you start a website design, keep in mind your brand’s identity. This means choosing the right color palette and images to convey the desired message. Take into account that website aesthetics are just as important as content or usability from an SEO perspective. The goal is for users to engage with the website and be excited about your service.

Your website is your online salesperson. It’s the first thing people see when they come in contact with, and it needs to present a clear and concise message about what you do and why they should care. 

2. Create a Menu Structure For Easier Navigation

Choosing a website template can be a great way to get started and build your website. However, when you choose the right type of website template, you must take the time to make sure all of the components are in place and working correctly from day one. 

Determine which pages will be shown on your website’s menu to make navigation easier. This improves UX (user experience) – the goal is to provide positive experiences that encourage clients to stick with a product or brand. 

3. Consider Options To Make Your Website Secure

Ensure your website is secure and encrypted with SSL, so visitors know their information will be kept safe. Your website should have an “HTTPS” on the URL, as well as some green text that indicates it’s secure.  Also, make sure your website has a lock icon on the top of your browser.

If your website ever gets hacked, it can lose its visitor’s confidence. Hackers are always looking for ways into websites, and if they find one that hasn’t been secured properly, chances are good they will break-in. 

4. Implement a Content Management System

A CMS is an organized platform of tools and resources used by website developers, designers, and editors. It takes all of the work from designing pages for your website because it already exists as one cohesive system. This makes updating or adding new content easy and allows website owners to edit their website without the need for web design knowledge.

Web Design Services For Your Company in Houston 

One of the most exciting aspects of website design is that it feels like an endless journey. There are always new techniques, trends and technologies to learn about. You should keep in mind the elements presented above before diving into web design.

Remember, a website without good web design will leave visitors feeling uninterested and with a negative perception of your business. It’s important to keep in mind key elements when starting a website for you to create an experience that engages users and gets them excited about what you have to offer as a company or organization.

Hite Digital is your best choice if you’re looking for web design services in Houston, TX! Our marketing experts will help you create a website that aligns with all your business objectives.