Over time, more and more business owners have realized the importance of a user-friendly, engaging, and straightforward website. Your business could provide the highest quality results and have the best customer service. Still, your website could make or break your chance to obtain and retain customers.
When someone needs a product or service, the first place they search is Google. Your website will be the first point of contact a potential customer will have with your business. If it’s not a pleasant experience that inspires authority and trustworthiness, they might click out by just looking at your homepage.
Here are 5 signs to determine if you have a bad website.
No Clear Purpose
A visitor to your website should be able to understand its purpose from the start. There should be hero images and appropriate headings that communicate what your business is about. If you have services or products, they should be easy to access and understand.
It’s Not Mobile-Friendly
The majority of online searches are done through mobile devices. If your website isn’t mobile-friendly, you might miss out on many potential customers and opportunities. With the right website design and SEO services, you could optimize your mobile sites to ensure that users can easily access what they are looking for via their phones.
There Are No CTAs
When someone visits your website, you need them to perform actions. Whether it’s to call, contact via email, request a free quote, or look at different services pages, you need a call to action. You must ensure that your site has enough CTAs from top to bottom without being overwhelming or spammy.
Too Much Or Not Enough Content
When your website has too much content, it might look too cluttered and make it difficult for visitors to read and navigate. If someone is trying to find a quick solution and your site is too text-heavy, they might simply click out a look for another solution. Make sure to include only what is necessary and have some whitespace to make your site easier to navigate and read through.
On the other hand, having too much white space on your site won’t provide visitors with what they are looking for. Include enough information and pictures with engaging, user-friendly layouts.
Your Site is Slow
People have grown accustomed to fast solutions; if your site takes too long to load, they are very likely to click out and move on to the next solution. This will result in a high bounce rate. You need to ensure that your site loads fast so that users stay long enough to at least browse your homepage. With fast site speed, your visitors will have the opportunity to click and browse more.
Don’t Let Your Website Drive Away Business
If you found that your business’ website checks with 2 or more of the signs mentioned above, you need to get in touch with Hite Digital. Our web experts and SEO specialists ensure not only that your site looks good and loads fast, we constantly optimize it to ensure you’re providing your visitors with the best experience possible.