SEO is not just about keywords anymore; it’s much more than that. Keywords allowed marketers to become very specific in their approach when building content or optimizing their websites to rank well on SERPs (Search Engine Result Page).

Today, there are much more sophisticated strategies you can implement in order to make sure your website ranks well. These SEO tools help you optimize your content even further than just at the keyword level. Some of these tools are free, while others require a monthly subscription fee; but one thing is for sure, they work. 

Top 3 SEO Tools That Help You Improve Your Strategy

Want to achieve your SEO goals? These 3 tools are the best SEO plugins and our favorites for a reason…

Google Analytics

Google Analytics is a great starting point, and it’s available for free. As far as SEO goes, Google Analytics is useful for a lot of reasons. If you’re looking for data about keywords, this tool can help you do some analysis on top referring sources as well as top landing pages. It’s a monitoring tool, and it will give you insights about how people find your website and what they think about your site once they land on it.

Moz Keyword Explorer

Moz Keyword explorer is the best SEO tool out there and no one can deny it.

Although this plugin requires a monthly fee (starting at $79), it is worth the investment. Moz Keyword Explorer is very useful for competitor research. It gives you the top keywords competitors are ranking for, assesses how your competitors are doing, and if they’re beating you in any area or not. Moz Keyword Explorer will also provide data around search volume, the difficulty of ranking for that keyword, and how specific or broad a keyword is.

Google Search Console

Google Search Console is very useful for backlink analysis. Use Google Search Console to find out which pages are ranking for keywords you’re interested in, and to see if they’re getting any backlinks. This information is crucial when it comes to increasing the visibility of your page on Google SERPs.

Why Do It Yourself? Invest In Boise SEO Services

At Hite Digital, a digital marketing agency in Boise, ID, we understand that companies want to be in control of their online presence. Well, we can help you with that and so much more… But let’s face it: if you’re not tech-savvy and don’t have the time for this, why would you try to do it yourself?

With years of experience and thousands of hours invested in mastering these tools, Hite Digital Boise can provide expert advice and results that will help you increase your websites ranking. We gather those valuable keywords or phrases that have the potential to bring new customers into your business and exploit them with SEO in Boise.

By partnering with us, it’s just a matter of time before you make a lasting impression on your audience.