Are you an advanced SEO enthusiast? If so, your goal is to continuously expand and solidify your understanding of this topic. You’ve already witnessed great success for your business by utilizing the principles of search engine optimization; however, if you’re feeling overwhelmed about how to learn more sophisticated SEO techniques for even higher rankings – we’ve got you!
We created this blog with one mission: helping skilled users like yourself take their website ranking game up a notch.
As you delve into the complexities of SEO, don’t forget to brush up on your basics. Additionally, never be tricked into considering that ranking #1 on a search engine’s results page is evidence of successful SEO practices; there are numerous other metrics worth monitoring as well!
Now let’s dive deeper into the SEO world – it all starts here!
Remember These 7 Techniques
1. Internal Linking
Think about this technique in this way: if you own a roofing company and have created an individual service page for residential roofing, you can link to various blogs on your site that explore topics such as how color affects home temperature. Contextual internal links like these are essential for providing users with streamlined access to relevant content on your webpage.
2. Header Tags
You should use them to structure your content in an appealing and organized manner, making it easier for search engines and users to understand the main points of your page.
It’s best practice to follow the numerical order of header tags:
- H1: Title of your page/content
- H2: Subheadings
- H3: The subheadings of the H2
3. XML Sitemaps
Submitting an XML sitemap of all the pages on your website is essential. In this way, search engines can crawl and index all of the pages on your site in a more organized and faster manner.
Most content management systems like WordPress create a sitemap by default; however, plugins such as Yoast can help simplify this process and become more organized. Once your site’s map has been created, you may submit it directly from Google Search Console for immediate indexing.
4. Image Optimization
Unlike humans, Google can only interpret a website’s images by analyzing HTML code; therefore, adding Alt text to all of the images on your site is vital. This adds an outline of what the image showcase in the said code so that Google can understand what the photo portrays.
To further improve search engine rankings and optimization, ensure your pictures have optimized file names and sizes!
5. User Experience (UX) Optimization
UX, or User Experience Optimization, improves a website’s overall usability by optimizing its design and functionality for users visiting the site. In short, the goal is to provide a great and relevant experience to users visiting a site.
When it comes to SEO, UX optimization plays an important role in the following:
- Reducing bounce rate
- Improving time spent on the website
- Increasing search engine rankings
6. Content Marketing
Quality content will help you improve your rankings and create engagement with users visiting your website organically. It’s a great way to create valuable and shareable content for your target audience.
There are many ways to approach content marketing, such as writing blog posts, creating informative videos, or optimizing existing content.
7. Link Building
Link building is essential to any website’s success, as it increases your site’s trust and domain authority. Gaining links from other high-quality, relevant sites is a powerful way to boost search engine rankings and website visibility – making link-building a key component in driving traffic to your website.
Search Engine Optimization Will Help You Improve Your Website
Don’t be left behind and miss out on the untapped potential advanced SEO techniques you can offer your business website. With HITE Digital, you no longer need to stress over implementing new SEO techniques yourself, as our team of experienced specialists is here to help with all the strategies mentioned in this blog and more! Let us utilize these powerful tools to take your work to the next level.
Don’t waste another minute scouring the web for ‘improve ranking’ or ‘SEO explained.’ Instead, contact our team today. You can also review the other effective digital marketing services we offer. Let’s boost your business visibility and performance together!
And if you are still not ready, you can learn more about SEO, and digital marketing in general, to continue expanding your knowledge and expertise by reading more of our blogs here.