Something that people often miss is that web design can directly influence SEO performance, as it affects the user experience and how readily search engines crawl and index web pages. Here are 5 ways in which website design impacts SEO:

1. Navigation: 

The website design needs to be easy to navigate so that visitors don’t have difficulty finding what they are looking for. Search engine crawlers also use this path when going through the website, and if it is not optimized well, it could hinder indexing. Using HTML tags such as title tags, header tags, and alt text is a good way to ensure proper navigation.

2. Loading Speed: 

If the website design is too complicated or has large images, it takes longer for web pages to load, which might lead to visitors leaving the page before it loads properly. This can also impact search engine rankings since Google looks at how quickly a website loads.

3. Mobile-friendliness: 

Responsive website design is important since more and more internet users are accessing the web via mobile devices. Google now considers how well a site is optimized for mobile when indexing pages, so it’s essential to have a website that looks good on all devices.

4. Content Structure: 

The website design should help to organize content in a way that makes it easy for visitors and search engine crawlers to find what they’re looking for. Using HTML tags, categories, and subcategories also helps with this.

5. URL Structure: 

A well-thought-out URL structure can make it easier for crawlers and visitors to find content. It should also use keywords as this can help boost rankings in search engine results pages.

Don’t Dismiss Your Web Design

By paying attention to these website design elements, SEO performance can be improved, and the visibility of a website can be maintained or increased in search engine result pages. Web design is essential for user experience and SEO marketing success.

At Hite, we have extensive experience in website design and SEO marketing. Contact us today to learn more about how we can help you optimize your website for better performance on search engine results pages.

And if you are still not ready, you can learn more about Facebook ads, and digital marketing in general, to continue expanding your knowledge and expertise by reading more of our blogs here.