Many factors come into play when you think about SEO. What’s the best keyword to target? The best backlink strategy? How often should you update your website content? There are so many questions! But, all SEO specialists need to keep in mind that SEO is constantly changing, so they need to be on their toes to stay ahead of the game.

To help you stay on top of current SEO evolutions and ensure that your strategy produces good outcomes, we’ve compiled a list of the most significant SEO trends that will have an impact in 2022.

1. Voice Search

It’s predicted that voice search will have a larger share of the market than traditional text-based searching. SEO specialists need to be aware and focus on incorporating larger phrases and questions into their content to rank for this search type.

2. Increased Mobile traffic

As more websites provide easier access from mobile devices, it’s important to adapt your content to the mobile platforms. Web designers will continue to include non-keyboard-dependent features, such as voice commands, virtual reality, and augmented reality. SEO specialists need to keep this in mind when optimizing websites for search engines and ensure no negative impacts on rankings.

3. Artificial Intelligence Impact

The way people interact with online content is evolving thanks to artificial intelligence (AI). It shows us the things we enjoy the most and makes our searches in the network easier.

Experts believe that user experience is one of the major ranking criteria for search engines, which implies that click-through rate and the number of time users spend on a website will be key factors that RankBrain will consider when ranking content. It’s then important to create well-structured, helpful content so that you can attract and engage viewers.

4. Include Videos As An Effective Move

Including videos on a web page can improve your SEO efforts. Not only does it make the content more engaging, but it also increases user satisfaction with time spent on the website. Make sure that the name and description of your video channel are optimized, always providing information and resources. Keywords, of course, are important; as a result, your SEO strategy must be flawless.

5. Fulfill Google’s EAT Principle

The quality of your content is important for SEO success. On the other hand, businesses are often confused about what Google means by “high-quality content.” When improving the quality of your content for SEO purposes, it’s important to refer to the EAT principle; EAT stands for expertise, authoritativeness, and trustworthiness.

Google considers these variables when determining if a website offers high-quality content, and companies must be aware of them while creating content for their websites.

We’re Ready To Take On The Latest SEO Challenges For 2022

Help your business stand out for the right reasons. At Hite Digital, a St. Louis Digital Marketing Agency, we keep up to date with the latest trends and provide businesses with strategies to grow their online presence. If you’re interested in St. Louis SEO services, make sure to get in touch with us at your earliest convenience!

With our SEO consulting in St. Louis, you’ll learn how we work, providing marketing solutions designed for your business’ success!