There are common ways to test a campaign to see if it delivers results when it comes to your PPC campaigns. The two most common methods are A/B testing and multivariate testing. But what other ways can you use? Some uncommon methods will help you get more out of your PPC campaign. Let’s take a look at five different ones here!
5 Different Ways To PPC Testing
Conversion Funnel Testing:
This is a great way to test how effective your landing pages are. You can see if people convert from the ads through the landing page and then onto the desired goal (like signing up for a newsletter or making a purchase). If you do not see good conversion rates, you know that you need to work on your funnel.
Click-Through Rate Testing:
These tests how well your ads are resonating with users. You’ll want to make sure that your click-through rate is as high as possible so that you’re getting more traffic to your site. One way to do this is by testing different headlines and descriptions in your ads.
Test Dynamic Search Ads:
This way, you’ll find additional keywords and search trends for your website traffic. This research will help gather more information and new keywords that could match your content.
Data is important. Gather demographic data of your customers for a next-level audience test for you to give your audience the exact copy/headline and information. This will help you get more sales from PPC campaigns because people see exactly what they expect when clicking through an ad.
You can test your content to see what resonates the most with users. For example, are people more interested in learning about a certain topic or product? If so, you should continue focusing on that aspect of your business. On the other hand, if no one clicks through ads because they’re not very interested in that type of subject, you’ll have to change it up!
Hite Digital, Your PPC Ally!
If looking for digital marketing in Portland, Oregon, we, at Hite Digital Portland Oregon, offer PPC services to get your business at the top of search engines quickly and affordably. We’ll make sure to use your budget wisely and assure your campaign stays relevant to your target audience! Please get in touch with us; we’ll be happy to help you!