Google Ads is a powerful source of traffic for growing your business. Suppose you have already received ad disapproval from Google- it’s important to learn how to fix this issue quickly and effectively to avoid losing out on the potential profits from the campaign. When this happens, you will need to take action to continue using Google Ads for marketing purposes.
In this blog post we’ll discuss 3 ways that might help fix a disapproved ad so it can run on Google again!
How A PPC Campaign Is Set Up – The Process
Advertisers register a Google Adwords account, set a budget for their PPC (pay-per-click) campaign, and select the keywords they want to bid. The ad you want to see on search engines and websites is then assigned to a campaign.
The ad will appear when someone searches for a keyword contained in your campaign, and the user will have to click on the ad and get redirected to your website. Remember, whether a click was an accident or a quick visit you pay for each click on the ad.
Why Google Could Disapprove Your Ad
There are several common reasons why Google may disapprove of your ads, including: inappropriate ad placement, low-quality content not meeting Google Adwords quality guidelines, and other violations that do not follow their terms and conditions.
Another way that Google could disapprove of your ads is if they contain content or images that would be considered inappropriate for an ad.
3 Tips To Fix Your Disapproved Ads
The easiest method to prevent getting your ads disapproved is to establish well-structured Google Ads PPC campaigns with relevant, high-quality content that appeals to your demographic target. Below you will find 3 tips to fix your disapproved ads:
Check Your Ad’s Content
First, take a look at your ad and make sure it matches the content of what you are trying to advertise. Google has stated that this is one of their main reasons for disapproving ads on their network. If your ad doesn’t match the site or service being advertised, Google disapproves because there isn’t coherency.
Edit and Re-Submit Your Ad
Google has a fairly quick turnaround time for approving ads. You can edit your ad in the AdWords interface to fix whatever might be wrong with it, then submit again before waiting another week. This is one of the easiest ways to get an approved Google ads quickly. Through the Google Ads platform you can read the policy to learn how to fix your ad.
Appeal Policy Decision
Suppose you find that the Adwords policy team has made a decision about your ads or keywords that is not fair, clear-cut, or reasonable (this could include anything from an ad being disapproved to an entire campaign having its status changed). In that case, you can appeal the policy decision directly from your Google Ads account.
PPC Experts in Portland, Oregon
The best way to avoid disapproved Google Ads is to create PPC Campaigns that are well-structured with relevant, high-quality content that appeals to your target audience.
Remember, if the page doesn’t match with what you’re advertising (or has low-quality content), then Google will disapprove it because they don’t want their customers getting an unpleasant experience when they click through from one to the other.
Looking for digital marketing experts in Portland, Oregon? At Hite Digital Portland, Oregon, our team of PPC experts builds result-driven strategies. We can provide you with guidance through your Google Ads PPC campaigns.
Please, click on the link below to learn more about our PPC services.