PPC Basics Explained Part 1

by | Oct 3, 2021 | PPC | 0 comments

What is PPC?

PPC is money paid for advertising services. PPC stands for Pay-Per-Click. Whereby, you pay to have your ad shown when someone searches for your keywords.

It’s like sponsoring the article. You pay to have your ad visible to your customers and whenever someone sees this article, they can click on your website.

How does it work?

PPC is simple. You get a website and set up an ad. You then attach a campaign to your ad and decide where you want it to show, which search engines, and which websites.

When someone searches for the keywords attached to the campaign, the ad will show and the user will have to click on the ad first before being redirected to your website. Remember, you pay for each click on the ad, whether it was an accident, a quick visit, or a purchase.

You can also decide how much you want to pay for a click, this is called CPC (cost per click). You would normally choose a maximum amount beyond which you do not want to pay. This is called your Max Daily Budget, and it is set per campaign. Then, decide how much you are willing to pay per click. After that, the ad will be taken off. This is called your bid.

Overall, PPC is a form of Internet advertising where advertisers pay for space in a public auction to promote their products and services. PPC ads appear in a highlighted box on the search result page. When someone clicks on the ad, they are brought to your website, where you promote what you need.


Digital marketing has numerous different terms that can be confusing if you are just getting to know this part of the online world. We have thoroughly covered PPC but let’s get into detail about what the other terms mean.

  • CPC: As mentioned before, CPC stands for Cost Per Click. It is a metric that measures the overall cost per click of your PPC ads. Let’s put it into context: if you pay $100 for your PPC Facebook ad and it is clicked 100 times, you’re spending $1 per visit. The lower your CPC number, the more successful your PPC ad is.

  • CPM: CPM stands for Cost Per Mille. It is a term used in online advertising and refers to the cost of 1,000 display ad impressions. CPM is often used as a pricing model for buying and selling ad inventory on publisher sites.

  • CPA: CPA stands for Cost Per Action. It is a marketing model used by advertisers to pay for conversions and not clicks. It usually means that you will only be billed when the user has performed a specific action.

Overall, PPC is effective and easy to use. You find the keywords you want to target and decide how much you want to pay.

When in Doubt, Ask Professionals

A PPC agency in OKC can help you answer any questions concerning PPC terms and definitions. They are trained to achieve the best possible outcomes with your PPC campaigns.

Hite Digital is a digital marketing and PPC agency in Oklahoma City that specializes in this area. We have all the PPC terms and definitions nailed so that you don’t get lost in translation. Our Paid Ad Services can make your company exponentially more visible and accessible.



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