PPC 101: How to Get Started with Paid Search Advertising

by | Mar 11, 2023 | PPC | 0 comments

If you have a grasp on the basics of PPC (pay-per-click) advertising but are looking to further your knowledge, chances are you feel overwhelmed due to all the information out there. Or maybe you are starting your journey with PPC and want to learn when or how to get started.

That’s why we created this blog – so you can finally learn how to start with PPC and use it in your own business!

Let’s Establish the Foundation

Taking the initial steps into unknown territory can be intimidating, but becoming knowledgeable in PPC is paramount due to its significance within digital marketing. With PPC campaigns, you can connect with your target market promptly and efficiently – generating leads faster than ever!

8 Basic Steps to Get Started

1. Define Your Goals

Before anything else, you need to determine what your goal is. Do you want to increase website traffic? Improve brand recognition? Generate more leads or sales? Knowing what you are aiming for will help in the development of a plan and establish measurable parameters as well.

2. Research Keywords

The next move is to employ a keyword research tool to identify pertinent keywords for targeting in your PPC campaigns. Google Ads Keyword Planner covers this task easily; however, third-party tools such as SEMrush or SpyFu possess extra capacities and could be beneficial depending on your individual requirements. Also, Google Trends is a useful tool for researching the popularity of keywords over time and on which location.

3. Set up a PPC Account

Once you have identified your target keywords, it is time to set up a PPC account with one of the major platforms, such as Google Ads, Bing Ads/Microsoft Ads, or Amazon Ads. Your chosen platform will depend on which works best for your business and budget, and where you want to run your ads, of course.

4. Create Ad Groups and Campaigns

You can easily manage and fine-tune your pay-per-click ads by logically sorting your keywords into related categories. This will enable you to devote more time to individual offerings or services while crafting unique campaigns for each set of selected words.

5. Write a Compelling Ad Copy

Generate a direct, straightforward, and persuasive ad copy to maximize PPC marketing results. Make sure to incorporate target keywords and a call-to-action (CTA) and utilize captivating language to draw your audience in.

6. Set Your Budget

Before you begin your PPC campaign, it is essential to consider the cost and set a budget that works for you. This will determine how many ads can be displayed and where they are situated — so choose wisely!

7. Launch Your Campaign

After you have designed your ad groups, campaigns, and copywriting, the time has come to launch your PPC campaign! Keep a close eye on it regularly and adjust whatever is necessary in order to ensure its effectiveness.

8. Analyze and Optimize

Finally, an essential step is to measure your PPC campaigns’ performance with data-driven analytics. You’ll be able to determine what works and what doesn’t, allowing you to make the perfect adjustments for you to maximize your budget’s value, such as applying PPC negative keywords to your campaigns.

If you are stuck and unsure of how to move forward, consider reaching out for professional help and hire a PPC agency.

Knowing PPC Basics Will Open Doors for You

Don’t miss out on the astounding potential of PPC now that you have learned about it! At HITE Digital, we ensure you take advantage of this opportunity with our reliable PPC services. You’ll be led by a team of experts who have previously constructed fruitful campaigns and understand how to optimize to increase ROI (Return on Investment) for many businesses!

Don’t waste any more time searching for a PPC agency. Contact us now, and we’ll provide the tools you need to succeed! You can also review our services and select the one you need support with so we can guide you further.

And if you are still not ready, you can learn more about PPC, and digital marketing in general, to continue expanding your knowledge and expertise by reading more of our blogs here.


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