Paid Ads Strategy: Which Network To Invest On?

by | Oct 28, 2021 | PPC | 0 comments

The PPC (pay-per-click) model has proven to be successful throughout this marketing era. Now businesses can receive much more traffic by using relevant keywords. The advantage of using an ad network is that they take care of all the ad inventory on your behalf.  All elements of your campaign have to align. Therefore the platform you choose has to directly relate to your business line. In this blog, we discuss the different types of ad networks and which is your best choice for paid ads. 

3 Recommended Ad Networks For Your Business 

1. Google Ads 

If you’re looking to invest in paid advertising, Google Ads is the ideal place to start. It’s a great way to reach new customers and drive sales for your business. Google is the dominant search engine in the market and keeps growing in volume. With over 2 million advertisers on Google AdWords, there are plenty of options available for your business. You can choose from search ads (SERP) or display ads (Display Network) – depending on what works best for you and your budget. And with so many people using mobile devices these days, it’s important that you have an ad strategy that includes mobile as well as desktop campaigns.  

Industries such as home and garden, tourism, industrial and business, vehicles, and education use Google Ads. At the same time, Google Ads benefit small businesses because it can contribute to them reaching their targeted audiences.

2. Bing Ads/Microsoft Ads

Bing Ads are very similar to Google Ads, you can export your Google Ads campaigns into this network. In this network, you can target keywords in any Microsoft search engine, this includes Bing, Yahoo and AOL. Bing powers a high value of searches. This platform has lower CPC, less competition and a different audience in comparison to Google Ads. Around 54% of Bing users are 45 years or older. 

Industries such as automotive, tech and telecoms, travel and retail use Bing ads to manage their ad campaigns. 

3. Facebook Business

Facebook is a platform that manages ads. This platform lets you create ad campaigns, manage multiple ads at once, and monitor how they’re performing. When you create your ad campaign, this platform lets you choose your target, manage the ad format and set ad placements. Facebook ads lets you monitor your ads performance to make further decisions. This tool is also really helpful when you need to create ad reports. 

Facebook Ads is a really powerful tool for small business, it can help small business owners reach their target audience. Especially local small businesses. Facebook is one of the top marketing platforms in the world, and it lets you micro-target your audience. There are approximately 90 million small businesses using Facebook for marketing. 


Choose The Perfect Match For Your Business

Investing in an ad network is a very cost-effective way of increasing your site’s traffic, and your sales. It helps grow your business exponentially, and provides you with the data you need to know how your campaign is performing. 

If you’re looking for a ppc agency in OKC, Hite Digital is your best choice! At Hite Digital OKC we build solid PPC campaigns for our clients across multiple platforms. Let us guide you through this process! 

Contact us today at if you want more information about our digital marketing services!



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