Let’s start by stating, what is content marketing? Content marketing is the process of sharing valuable information with your audience to cultivate a loyal following that trusts you. It can be applied in several different ways, including websites, landing pages, PPC campaigns (keywords), Facebook ads, and more. Content marketing plays a huge role in a digital marketing campaign when done correctly.
This article will explain how content marketing falls into the larger framework of digital marketing and why it should be considered rather than simply writing some text for your website or landing page. Keep reading!
Importance Of Content Marketing
Content marketing is a really important aspect of digital marketing. It’s so important that it should be considered part of your strategy and not just an afterthought.
Content marketers typically create content (blogs, videos, images) for websites and social media platforms like Facebook to help increase exposure and bring in more visitors to their site.
This content is typically used to bring in traffic for the purposes of lead generation, brand awareness, and customer acquisition. Content marketing can also be applied to other platforms like PPC (pay-per-click) campaigns or Facebook ads, where keywords are specifically chosen and phrases repeated within an ad to appear more relevant when a searcher uses certain search terms online.
Benefits of Content Marketing:
- Generates leads through organic search and social media.
- Boosts website traffic and brand awareness.
- Attracts visitors who are already interested in what you offer.
- Establishes your business as a thought leader in your industry.
- Creates opportunities for customer engagement and interaction.
- Helps position your company as an expert on the topics you write about.
As with other areas of digital marketing, the key to success is knowing what motivates people and how to get them engaged.
What works best will depend on your business, industry, target market, etc., and possibilities are endless when using content marketing.
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