Reviews have been around for much longer than we can imagine, from mouth-to-mouth between neighbors to digital reviews for the world to see. You may be a business owner, but you’re a client too; you know how reviews can affect the perception of a brand for good or bad.
If your business is starting to work with new digital marketing campaign strategies, you must include reviews in the plan. Want to know why it’s essential? Keep reading to find out.
Importance Of Having Reviews For Your Business
Having a business and not having any reviews is like going to the grocery store with no money. You can do it, but you’re wasting your time because people come in expecting things they’re never going to get.
Reviews are beneficial for businesses because they help current customers make better decisions about their purchases/investments. Reviews also allow potential clients to see what others think of your services before deciding whether or not to choose you over other companies.
Also, reviews can help increase your rankings in Google search results and give you more visibility on social media platforms like Facebook.
How To Get More Customers Reviews
How To Ask For Reviews
Tell your customers to share their experience by offering incentives such as discounts if they leave an honest review after dining at your establishment.
Give them something back in return for taking time out of their busy schedules to talk about what they loved (or didn’t) about using your services. Promote these positive comments throughout your marketing channels, including print ads, flyers, websites, etc.
How To Leave A Review On Google:
As a business owner, you should make it easy and convenient for your customers to leave reviews. However, asking is not enough. We’ve all been asked by businesses if we would like to leave our opinion after visiting somewhere. Still, often, we just don’t.
Here are some steps for you to ask customers to leave a review on Google:
- Reach out to Google My Business
- Visit the page that says “write a review” or “leave us feedback.”
- From there, click on “review this location” or a similar button.
- After clicking the button, you are prompted with an email box that wants the user’s name and email address to send an invitation.
- Send an automated follow-up after they have left their review asking for feedback about your business.
And don’t forget to offer them special discounts! This is also known as “incentivizing” reviews, which can eliminate all spammy-looking five-star ratings!
Asking directly through Google My Business has shown great success rates because it removes all barriers between businesses and customers, allowing both parties to communicate easily.
Hite Digital: Committed To Helping Businesses Scale
Hite Digital is a digital marketing agency that provides effective services like:
- Facebook Ads
- Branding & Logo
- Web Design
Hite Digital’s team is ready to meet and exceed your expectations with top-notch digital marketing campaign strategies. Scale now; partner with us!