If you’re looking for a way to expand your business and increase your online presence, then digital marketing and social media marketing is the right answer. You’ve probably heard that these two types of marketing are the same thing, but they aren’t. In this post, we’ll share what digital and social media marketing are, as well as how they differ from one another.

What They Are

Digital Marketing

Digital marketing consists of methods to market your products or services through digital channels. This can include websites, search engines, email, and mobile apps. Through digital marketing, you’ll be able to create brand awareness, create value for your brand, and grow sales that will therefore increase profits.

To determine what marketing methods are ideal for your company, those in charge of your digital marketing plan must test ideas, track data, and make campaign modifications. Business owners in Chicago prefer to look for professional digital marketing services specializing in helping them with this process.

Social Media Marketing

On the other hand, social media marketing uses social media platforms to promote a product or service. This includes Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Including all social media sites in a marketing plan is not necessary. Marketers will choose the social media platforms that best represent your brand voice, give you the greatest exposure, and enable consumers to interact with you the most.

Your target audience will also determine the social networks you pick. Your target audience on Snapchat will differ from Facebook, for example. Snapchat is popular among teenagers, and if you’re looking to attract a more mature crowd, Facebook would be the best choice.

How Do They Differ?

The difference between the two types of marketing is simple: digital marketing is a broad phrase that includes all forms of marketing efforts, whereas social media marketing is one type of digital marketing that focuses primarily on social media platforms.

That’s why when business owners look for digital marketing services in Chicago; they’ll want to find a company that can help them with social media marketing as well.

Get Help From Professionals

The best way to determine what kind of marketing plan your company needs is by finding a company that will provide you with guidance on digital marketing services in Chicago, like Hite Digital. We provide you with different digital marketing strategies that will make your business grow exponentially!

If you’re looking for social media marketing, we also offer Facebook Ads management that will let you reach more potential customers. If you’d like to learn more about digital marketing or social media marketing, feel free to contact us today!