The PPC (pay-per-click) model has proven to be successful throughout this marketing era. Now businesses can receive much more traffic by using relevant keywords. The advantage of using an ad network is that they take care of all the ad inventory on your behalf. All...
In our previous blog, we went over PPC basics part 1 and covered many terms that may sound very confusing, especially if you’re getting started in the PPC world. Therefore, to keep touching base we come with part two to explain how to build a PPC strategy from...
Whether or not you are reading this from your phone, we can all agree that your phone is always the go-to tool for entertainment, communication, and research. Have you ever thought about how much time you spend using your smartphone throughout the day? For many...
What is PPC? PPC is money paid for advertising services. PPC stands for Pay-Per-Click. Whereby, you pay to have your ad shown when someone searches for your keywords. It’s like sponsoring the article. You pay to have your ad visible to your customers and...
Developing a successful PPC campaign is no easy task, but implementing these tips will help you develop a solid foundation. Keep the following tips in mind to start creating more successful campaigns: Write Appealing Ad Copy No matter how well-thought-out your...
Our search for the next “big win” often prevents us from acknowledging that we won’t scale our campaign exponentially nor steadily based on single wins. To develop a successful PPC campaign, you must begin with a solid foundation based on thorough planning and...
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