Paid Ads Strategy: Which Network To Invest On?

Paid Ads Strategy: Which Network To Invest On?

The PPC (pay-per-click) model has proven to be successful throughout this marketing era. Now businesses can receive much more traffic by using relevant keywords. The advantage of using an ad network is that they take care of all the ad inventory on your behalf.  All...
PPC Basics Part 2: How To Develop a PPC Strategy

PPC Basics Part 2: How To Develop a PPC Strategy

In our previous blog, we went over PPC basics part 1 and covered many terms that may sound very confusing, especially if you’re getting started in the PPC world. Therefore, to keep touching base we come with part two to explain how to build a PPC strategy from...
The Secret Sauce to Optimize Your PPC Campaigns

The Secret Sauce to Optimize Your PPC Campaigns

Whether or not you are reading this from your phone, we can all agree that your phone is always the go-to tool for entertainment, communication, and research. Have you ever thought about how much time you spend using your smartphone throughout the day?  For many...
PPC Basics Explained Part 1

PPC Basics Explained Part 1

What is PPC? PPC is money paid for advertising services. PPC stands for Pay-Per-Click. Whereby, you pay to have your ad shown when someone searches for your keywords. It’s like sponsoring the article. You pay to have your ad visible to your customers and...
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