Slam Dunkin Junk
Case Study Overview
Client Background
Slam Dunkin Junk
Kyle is a 21 years old who already owns two businesses. His first business – Slam Dunkin Junk – started out of frustration from his boring 9 to 5 job. In his own words, he decided to pursue the junk removal industry simply because it was the easiest business to establish.
Little did he know, he was about to become a huge local player in the industry. Frustrated and desperate because of poor results and the unprofessional services from his last marketing services company, Kyle hired Hite Digital to run his SEO and Google Ads campaign. Since then, Kyle and Slam Dunkin Junk have hit record numbers on their most relevant metrics like revenue, conversions, phone calls, etc,. including a 40k conversion from Google Ads.
After only six months of being under Hite Digital services, he trusted Hite to create a website for his new REI business, which Hite will also be working with to improve its marketing efforts.
Kyle
Slam Dunk Junk with PPC & SEO
Industry: Debris Removal Services
Campaign Length: 6 months
Monthly Budget: $4K
Strategy & Execution
Client: Slam Dunkin Junk
The initial strategy applied was focused on improving the visibility level of the site. The terms used were:
- Junk Removal Services
- Trash Removal Services
- Waste Management
- Commercial Property Cleanup
This improvement was accomplished by creating content focused on topics of interest which also matched the most relevant intent of the searches, whether it was informational (usually published as blog articles) or commercial/transactional (service and conversion-focused pages).
Pay-Per-Click
Service: PPC
Sign Up Date: May 28 2021
Slam Dunkin Junk
There was a significant need for information about the industry among the target audience. Slam Dunk’s website did not solve any inquiry intents because it was solely focused on service content. The site did not yet have enough content or pages to serve all service-related and location-related queries. Our recommendation was to create and publish more content to ensure that all the services and locations have pages dedicated to them. This would allow for a greater reach. There was a great need for the creation of articles (Q&As, FAQs, or topic-focused content) to increase reach and visibility in organic search.
7X
More Calls
Increase in monthly Phone Calls over 6 months
16%
Increase in Clicks
Increase Clicks over 6 months
21%
Increase in Conversions over 6 months
Contact Forms and Calls
30%
Increase
Impressions
Client increase from 5.5K to 6.9k over 6 months
70%
Increase in Monthly Visits
Client increase from 134 to 229 over 6 months
2X
More Clicks
Client increase from 70 to 145 in clicks over 6 months
3.8X
Conversion Rate
Client increased from 11 to 42 over 6 months
Search Engine Optimization
Service: SEO
Sign Up Date: May 28 2021