$350K+ Increase in Sales from Organic Conversions
67% Increase in Organic Leads
71%
Increase in Conversion Rate
67%
Increase in Organic Visits to the Site
89%
Increase in Organic Conversions
Background
Red Dog Dumpsters has been in business for 6 years. They offer dumpster rentals to facilitate the collection of trash/junk and provide the added service of removing the refuse at the cost of the rental. Based out of Nashville, Tennessee, they participate in a highly competitive market where homeowners, realtors, real estate investors, and contractors have a ton of junk they need to get rid of.
Red Dog Dumpsters had already been doing SEO for some time, but the results were not flattering. Much of that had to do with tracking and reporting. SEO is highly data-driven, and if you’re just looking at how many leads are coming in, you’re missing a big part of the picture.
What Red Dog Dumpsters wanted to achieve upon joining forces with Hite Digital was to make every cent count. At Hite Digital, we not only brought to the table the experience to deliver results but also the tools to make tracking possible and very easy. Getting more leads was of course the other part of the puzzle for Red Dog Dumpsters. They wanted to stand out in Nashville while getting the right leads and making the most of every opportunity.
Strategy
Seo
WordPress is a content management system (CMS) that enables you to create a whole website or even a blog from scratch without learning to code. WooCommerce is a WordPress plugin that turns your WordPress website into an e-commerce store. You can sell physical and digital products or services. Red Dog Dumpsters was utilizing WooComerce to manage their sales, and luckily for us, our tool easily connects to platforms like WooCommerce and makes it easy to track growth.
Hite Digital’s team got to work on developing a comprehensive SEO strategy for Red Dog Dumpsters. We started with an audit of their current website to identify opportunities for improvement, as this is always a very important first step. The strategy was split into focusing on 3 locations, and together we determined that the best course of action to reach the goal of dominating the Nashville market was to close out the sites for the other locations and place all efforts where it mattered most.
Results
At Hite Digital, we get things done, but our biggest value is providing clear reporting that can show where your digital marketing efforts are going, as well as openly communicating to share results, actions being taken, and next steps.
To date [Oct.2022], our SEO efforts have helped Red Dog Dumpsters generate $300K+ in sales. This a powerful return on investment!
In the 5 last months alone, we have averaged above 1,000 visits, a direct unit of measurement for visits coming from the search engine results page. Performing at a stable rate, we have been able to increase the number of conversions continuously.
Last 5 months visit – conversion performance
Leads and total sales value (U$) 2021-2022
We helped Red Dog Dumpsters keep a close eye on all the opportunities created through SEO, and for a period of 12 months, we can observe how the qualified leads increased and the sales generated through them climbed to the stratosphere.
Conclusion
Hite Digital is excited to have helped Red Dog Dumpsters increase its sales exponentially. We did this by developing a comprehensive SEO strategy and ensuring we kept track of all the opportunities that our efforts generated and reported those findings in an easy-to-understand way. We have the experience and tools necessary to deliver results and track them so you can see how your investment is paying off. That’s why we deliver when businesses come to us for help with their SEO.
When your business needs help with its online presence, don’t hesitate to contact us. We can help you get the strategic and effective SEO that your business needs to succeed.
Sign up for your own marketing audit by clicking on the button below,
and download the case study as a PDF