ProHvac started as a local HVAC service provider offering essential heating and cooling solutions. With a firm foothold in the Seacoast area, they decided to expand their horizons and serve both residential and commercial customers. Despite their skills and dedication, they were yet to harness the potential of digital marketing when they approached us.
The core challenge for ProHvac was to elevate their business to the next level by harnessing the power of digital marketing. Until that point, their online presence was limited to organic social media posts. They realized that to achieve significant growth, they needed to invest in a comprehensive digital marketing strategy.
The results of our collaborative efforts have been nothing short of astounding:
While impressions did improve 13% within the first three months, in comparison to how ProHvac was doing before, where Hite Digital really excelled was with conversions. Before Hite, that information was not present in the search console, and is one of the areas we helped out with proper tracking. Maybe the conversions were not being tracked before, but the team at ProHvac quickly found out we made a difference as things got increasingly busy. After the first month we have averaged 18 conversions a month from our strategy.
ProHvac has grown so much that they are now considering their capacity to handle the surge in business generated by our digital marketing efforts. Google Ads had been optimized to maximize efficiency, ensuring that we identified areas with a real chance of generating revenue.
The results demonstrate the success of our strategy in attracting local customers. Our cost per conversion of just under $120 might seem like a lot to those uninitiated in the paid ads world, but it shows a high degree of cost efficiency when you are consistently given qualified leads.
The growth of ProHvac’ from a local HVAC company to a regional leader is an example of the effectiveness of strategic digital marketing. Through a combination of local SEO, PPC advertising, and GMB optimizations, they have achieved remarkable growth in a short period. As ProHvac reevaluates its capacity to accommodate their thriving business, this case study demonstrates the incredible potential of a well-executed digital marketing strategy in transforming a local business into a regional success story.
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