NICHOLAS RUTKOWSKI, O.D.
& ASSOCIATES
ALMOST 10K INCREASE IN ORGANIC VISIBILITY IN THE FIRST 6 MONTHS
Top-Notch Eye Care Services For Everyone in Frankfort & Bourbonnais, IL
140%
Increase in Organic Performance
42%
Increase in Conversions
56%
Reduction in Average Cost Per Click
Background
Dr. Rutkowski, founder and lead optometrist at Nicholas Rutkowski, O.D. & Associates, has dedicated more than 10 years to the management of eye diseases, contact lens fittings, and pediatric eye care.
He offers top eye care services such as allergic eye problems, astigmatism, contacts, and glasses. When we started working together, no digital marketing strategies were implemented, nor any optimization was ever done to his website, meaning that leads coming from the site were scarce and it was ranking very low on Google, not doing much for Dr. Rutkowski.
Strategy
After running an in-depth audit and evaluation of Dr. Rutkowski’s site, a strategy was created to combine both: SEO, to make sure the site was showing on the results page in Google, build the site’s authority, attract visibility and traffic, and improve its ranking; and PPC, to help to target relevant audiences directly and get leads faster.
SEO
Improving the organic visibility performance of the website by using the following search terms as keyword seeds to create and publish new relevant content for the site as informational and commercial/transactional content:
- Optometry Frankfort, IL
- Eyeglasses store Frankfort, IL
- Eye and vision care Frankfort, IL
PPC
We created two different search campaigns in order to improve the account structure and monitor the performance accurately: one specifically for branded search terms, and another focused on generic ophthalmologist related search terms, such as:
- Optometrist
- Eye dr near me
- Eye specialist
TOP PERFORMING KEYWORDS
Results
SEO
Nicholas Rutkowski O.D. & Associates website has experienced significant organic growth during the first 6 months. It went from:
- 0 to 192 Clicks
- 0 to 9.94K Impressions
- 0% to 1.9% Average CTR
- 0% to 24.9 Average position
192
Last 6 months
0
Previous 6 months
9.94K
Last 6 months
0
Previous 6 months
1.9%
Last 6 months
0%
Previous 6 months
24.9
Last 6 months
0
Previous 6 months
PPC
In the same 6 months period, the site has improved by obtaining:
- 130 Conversions
- 24.1K Impressions
- 1.03K Clicks
All of these while at the same time reducing the average cost per click by more than half:
- From $6.43 to $2.80
- Total cost of the campaign: $2.92K
130.00
Impressions
24.1K
1.03K
Avg.CPC
$2.80
Conclusion
Before we begin working with any partner, a full marketing analysis is conducted where we can determine ROI. Anything but the maximum return on investment, we don’t move forward. When we began working with Dr. Nicholas Rutkoski. O.D., we were able to ensure two key things: Growth and Positive Return on Investment. So far, we have exceeded expectations.
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