172% INCREASE IN ORGANIC CONVERSIONS
9K Increase in Paid Conversions
Increase in Impressions from FB Ads
Increase in Organic Visits to the Site Since Year 1
Increase in Clicks to the Site from Paid Ads Since Year 1
Located in Commerce, Texas, Fix & Feed is a family-run retail hardware store that opened its door in 1996.
Since then, Fix & Feed has positioned itself as a complete, affordable, and accessible hardware store, which has helped them expand to other 3 cities in Texas: Sulphur Springs, Quinlan, and Bonham.
With their success and the new trends, Fix & Feed decided to continue growing by venturing into the digital world. They launched their website and decided to find a reliable digital marketing company to help them thrive online and get to the next level.
Then, in mid-2020, Hite Digital and Fix & Feed started working together and continue to do so to this day, thanks to the incredible growth and results we have provided them. Our working relationship with Fix & Feed has been one of our longest.
Our objective is to allow our partners to grow, providing the best ROI for them. As for Fix & Feed, we certainly met and then exceeded this objective and expectations across 3 years.
For a business like Fix & Feed that has a digital and a physical side to its business, we aimed to promote both. In order to do so, it needs a sizeable budget and a partner that can use it wisely. Across the almost 3 years we’ve been working with Fix & Feed, we have been able to reduce costs while increasing the number of conversions since year one.
Most recently, after making tweaks to this year’s campaigns to focus on past visitors and reduce costs, we are delivering clear results at a lower cost per click and conversion.
SEO is not known for the fastest results, but we quickly set up a consistent pipeline. Having completely refreshed the site, the visibility played a key role in improving impressions and clicks, which in turn became visits.
With impressions above the 50K mark, our SEO efforts shifted to focus entirely on traffic and engagement, which has delivered excellent results in the form of increasing visits and conversions.
Our Facebook Ads efforts have transformed across the years; however, they have always been focused on garnering attention for Fix & Feed’s 4 locations and getting people to visit their site.
As time passed and data was collected, certain groups were targeted. Individuals who had already visited the Fix & Feed’s site were retargeted through Facebook Ads. Eventually, the ads were used to promote raffles and other contests to drive client engagement.
From visits to the websites, users making inquiries, and interested individuals filling out forms, we continue providing an amazing amount of results. Also, we have provided an amazingly low average cost per result.
Our working relationship with Fix & Feed is one of the longest and most fruitful relationships we have. Since we started working together, we have helped them increase their online presence, traffic, brand awareness, and even sales in all of their locations in Texas.
We are proud to have helped Fix & Feed with their digital marketing needs. Through our efforts, they have seen an increase in online visibility, clicks, and conversions across different channels, such as Paid Aids, Organic, and Facebook Ads. This has resulted in more revenue for the business and a better ROI. We will continue to work with Fix & Feed to help them grow their business even further.
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