+7K INCREASE IN ORGANIC CONVERSIONS
+$91K in conversions from e-commerce
Increase in Impressions
Increase in Organic Clicks
Increase in Organic Visits to the site
Claymerica LLC (EKnives) is a company that specializes in EDC (Everyday Carry) knives. The company was founded in 2012 by Clayton Ensminger, who has a passion for knives.
Claymerica EKnives started out doing light digital marketing, including writing blog posts and posting on social media. However, the company knew it needed an expert eye and some help to reach its full potential. That’s where Hite Digital came in.
The goals of Claymerica EKnives when they signed up with Hite were to increase traffic to the site and conversions. And that’s exactly what we did.
Thanks to our efforts, traffic to Claymerica’s site did increase, but not only that, these visitors became happy customers, and sales started to increase as well.
It all started with a redesign to revamp an already functional website. After we ran our initial assessment, an important first step we took with all potential clients, we determined the best course of action was to support the company with a national wide SEO campaign, plus an e-commerce add-on service.
After all, SEO is one of the most important, if not THE most important, marketing channels for e-commerce businesses.
Our SEO strategy was simple but effective: we ran an analysis on relevant keywords that users searching for knives tend to use and targeted high-value keywords that would attract those buyers who were ready to convert. We utilized keywords relevant to knives, including top brand names from renowned knife manufacturers, and sold at the store. Then creating content with those keywords.
Some of the SEO tactics we also employed included:
- On-page optimization
- Product optimization
- Link building
- Content creation, focusing on blogs
Our plan includes the regular creation of detailed blog posts that are tied to searchability. The blog posts we wrote also helped increase brand awareness and trust, which are important factors in conversion rate optimization and attracting more impressions.
Also, we are constantly optimizing product pages to ensure users find exactly what they are looking for, as well as having enough information to buy the products.
Visibility and Engagement
We put everything we had into this relationship at the beginning of 2022, and looking back, while comparing to the same time frame 1 year before, we certainly moved the needle by as much as a 12% increase in Impressions and a 14% increase in actual clicks. That not only means more people are finding Claymerica’s site when they search for keywords related to knives, but more potential clients are also visiting the site.
It’s all about finding and choosing the right keywords. This not only matters for searchability but also for what you’re looking to sell. Specific keywords on items, including brand names, were used brilliantly by our team of SEO specialists. We know it’s not about using all the keywords, but about using the right ones.
Month over month during this year, we have been able to settle at an average above 500K in impressions. The results of our SEO campaign speak for themselves, with impressions increasing by leaps and bounds in just a few months.
Let’s be perfectly clear, SEO is not a solution for quick results. Some industries are harder than others, but when it comes to e-commerce, if you put the right offer with the right strategy, you could get better results at a much quicker rate.
ROI (RETURN ON INVESTMENT)
When entering a relationship with a digital marketing agency, you obviously want to know how much it will cost and if it will be worth it. ROI is one of those hot-button terms, and for a good reason. For this, it’s important to understand the numbers that matter the most and keep track of them.
You can be #1 on every search, but what’s going to matter to a business owner?
- Is this generating sales?
- Is this going to help me grow my business?
- Can I handle the growth?
Breaking even is not enough! Nor is overselling to the point you can’t fulfill for all your customers; that’s where all the tracking comes into play. We’ve helped Claymerica keep track of important numbers such as visits and conversions, but also the value of those conversions.
We have kept conversions above 1,000 each month, with an average conversion value above $350K.
In a 7-month period from June to December of last year, we have noticed a 3% increase in conversion value. You would think that that should seem pretty slim, but we are talking about 7 months of sales, including November and December. The Holiday season is what makes it or breaks it for e-commerce.
Based on these results, we’re looking at some outstanding results for E-knives come Black Friday and Christmas.
Claymerica is a great business that provides an even better service with our help.
With our outstanding SEO efforts, we helped Claymerica LLC (EKnives) increase its visibility by attracting more impressions, clicks, and then visits to their site, visitors which then purchased Claymerica’s products.
We not only increased traffic and conversions for Claymerica through careful planning and execution of an SEO strategy, but we also helped them break even and make a healthy profit. It was a team effort that included keyword research, on-page optimization, product optimization, link building, and consistent analysis.
Are you looking to increase traffic to your website? Increase sales? Contact us! Our team of experts can help you achieve your business goals.
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