SEO or search engine optimization concept. Paper with SEO ideas or plan, cup of coffee and smartphone on wooden table desk

The Ultimate SEO Guide For Real Estate Investors

April 21, 2021

Did you know that SEO for real estate investors can significantly help generate leads with your website? If you’ve been wondering how it works and when you’ll start seeing results when implementing an SEO strategy, here’s how.  

What Is SEO? 

Search engine optimization (SEO) is the process of building authority for your website on search engines by increasing visibility and ranking in search results. Although proven to be effective, SEO takes time. By implementing the right strategy and making the right optimizations, you will eventually see results that last in the long run.

When you work with the right team, are consistent, and have patience, the results will be well worth it once you start reaching and passing goals. 

Why Is SEO The Right Marketing Method?

Although there are many common marketing methods we’ve grown familiar with, i.e. outbound methods, with SEO, you’ll be able to get higher quality leads that are more likely to close deals. When you use search engine optimization, you’ll attract people that are already interested in what you are offering. They will perform a search in their search engine of choice and will get in touch with you.

To find an address, store hours, or things near you, you usually perform a Google search, and just like that, you’ll get your immediate answer. It’s a lot easier to browse for information on Google than sorting through postcards in the mail; again, the common outbound marketing methods aren’t as effective as a strong SEO strategy. 

On-Page & Off-Page SEO For Real Estate Investors

The two main components of SEO that you need to implement for optimal results are on-page and off-page optimizations. As on-page optimizations deal with your website and everything on it, off-page optimizations are all about backlinks!

On-Page SEO Optimization:

With these optimizations, you are telling Google who you are, what you do, and how relevant your site is to what people are searching for. 

  • Editing content 
  • Optimizing headers
  • Metadata
  • Focus keywords
  • Images and alt tags
  • Schema markup data
  • Page speed

Off-Page SEO Optimization:

Through anchor texts and other tools, off-page optimizations are all about quality. You don’t want search engines to feel like your website is spammy – but to build authority through those backlinks.

  • Press Releases
  • Web 2.0s 
  • Local Citations
  • Directory listings
  • Guest Posts

SEO & ROI

If you’re willing to invest and give it time, SEO is the right method for you as an investor. We believe that SEO has the potential to have the greatest ROI (return on investment) out of any other method. As previously mentioned, everything done in your SEO strategy will provide long-term results – not just a few quick deals. 

Once your SEO is solid, you’ll be ranking on Google organically, and you won’t be spending a dime. Consistency is key in order to make the most of your strategy and results.

Where Do You Start? 

Here are some factors to consider before any SEO strategy is implemented:

Build Your Brand

It’s important for any real estate company to have a clear brand before starting any SEO on their site. Just make sure your name clearly points to real estate. Non-real estate words are not ideal; choose something like X Buys Houses, X Home Solutions, X Homes, etc. 

Your Website Platform

There are plenty of website platforms to choose from, but the best ones for real estate investment companies, according to Google, include; WordPress, Carrot, and Propelio. To ensure optimal results, it’s important to have a platform that Google and any other search engine deems credible and trustworthy.

Build Online Credibility

Online reviews and testimonials are the deciding factor for people that are interested in your company. Make sure to include these not only on your website but also on any social media platform. They can help with authority and with conversions.

How We Help Real Estate Investors

SEO has more components than you imagine, which is why we want to provide you with the guidance you need to create and implement the right strategy for the best results. At Hite Digital, we also want to give you what you need to succeed. Whether it’s information, tools, or any other resource that will help real estate investors like yourself navigate the online space. 

If you have no idea where to start, our experts at Hite Digital and provide a consultation tailored specifically for real estate investors. We have the experience and knowledge of your industry to ensure that you stand out from the crowd. Get in touch with us for an effective SEO strategy for your real estate investment company.

GET IN TOUCH WITH US

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Daniela Chamorro Mantica

Managing Editor

Professional and creative writer with a passion for digital storytelling. I hold a BA in English from Amherst College, and have over 4 years of experience writing for a variety of industries, including non-profits, higher education, custody law, and marketing.

 

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