The Importance of SEO
Jan 20, 2020
4 Unexpected Ways SEO Benefits Your Business
Search engine optimization (SEO) is a digital marketing strategy that improves your website’s visibility on search engines organically. Instead of using paid ads, SEO works on your website’s user experience, content, linking, and more so that Google and other search engines will rank it higher for your chosen keywords.
An SEO strategy has very obvious benefits for a business: ranking high on search engines means you’re getting more traffic and more business through your site. But SEO also offers other, lesser-known benefits to your business.
It helps you understand consumer behavior.
One of the biggest assets for a business, old or new, is to understand their customers, what they want, and how they behave. Learning what your customers are looking for can help you target them better and create a better product. Also, learning how they behave online can help you improve their experience on your site and make it easier for them to buy.
In the process of doing SEO, your business can access data about your customers and their behavior. You will learn:
- What keywords and searches are leading people to your website? Are these the keywords you want to lead to your business?
- What information are customers looking for on your site that you’re not currently providing, but could be?
- What pages are they visiting on your site, and which ones do they click away from?
- How can you improve your website so customers stay longer?
This data will help you not just in your SEO efforts, but in your business in general.
SEO strengthens your authority and value.
The great thing about SEO is that it naturally makes your website and your business good. Google ranks websites based on factors like:
- Your website loads quickly
- You have unique and valuable content
- Your links work and link to relevant content
- Other reputable sites link back to yours
- Your site is optimized for mobile
- And many more.
All of these factors were chosen because in some way, they improve your page’s user experience, signify that people find your site valuable, or they give your users quality content and information. This means that improving your site to rank on Google will also improve your site, period.
By creating a better user experience and writing better content, you’ll increase your customer’s trust in your site and establish yourself as an authority in your industry. Less and less customers trust paid ads, but they know a good website when they interact with one. SEO will make your business more trustworthy and a great source of valuable information.
SEO is a long-term investment.
When you’re doing paid advertising, such as Google Ads and social media ads, you’re getting results only as long as you keep paying for those ads. The moment you stop running ads, you stop getting clicks and conversions from them.
SEO is a great way to see results that last. Although SEO takes a few months to ramp and start seeing the effects of your efforts, once it does, it continues to work for you, even if you stop doing SEO for a time. Because SEO is organic, every improvement you make to your site, every piece of content you create, and every link building strategy you do will continue to exist and benefit your business’ online presence.
Of course, you should continue to do SEO consistently month over month, adjusting your strategy and goals while taking new trends into consideration. However, if you had to pause your SEO campaign for a few months, you’ll continue to get traffic and conversions organically.
It helps you even if your business is primarily offline.
Although all businesses need a website, often the bulk of your business will be offline. If so, SEO can still help you show on search results. The way you do this is through Google My Business. Along with doing regular SEO, optimizing your Google My Business will help you get business through search engines as well.
Even if your site is at the top of search results, Google might show your Google My Business profile if someone does a search for a local business like yours. By optimizing your Google My Business profile, you can capture those local leads.
To optimize your profile, you should:
- Claim your profile.
- Add information, including business hours, a link to your site, and a phone number.
- Create regular posts — this helps drive engagement and traffic.
- Upload photos — people trust businesses that have photos and will engage more with profiles that have them.
- Encourage people to leave you reviews and respond to reviews.
Boost Your Business With An SEO Strategy
Ready to implement an SEO strategy that works for your business? Hite Digital creates personalized and proven SEO strategies based on your business’ unique needs. Our team of experts adjusts your strategy month over month to continue improving your ranking and your visibility on search results.
Professional and creative writer with a passion for digital storytelling. I hold a BA in English from Amherst College, and have over 4 years of experience writing for a variety of industries, including non-profits, higher education, custody law, and marketing.