Aug 17, 2020

COVID-19 seems like a never-ending story in 2020, but instead of giving up, we have to start looking at the bigger picture and take advantage of the opportunities businesses could have.

The California Budget & Policy Center, based on the number of non-seasonal jobs of 2019 in Sacramento, Yolo, Placer, and El Dorado Counties, speculated the type of businesses that would be most affected by COVID-19 would be:

Note: The number of jobs reflects the 2019 annual average of non-seasonally-adjusted monthly employment data. Source: Budget Center analysis of the Employment Development Department Data

However, in these counties, we could see how industries like transportation and warehousing didn’t have a considerable impact, and although in a lower scale, reflects a similar behavior to 2019, with no pandemic:

Source: Google Trends. Search Term: Transportation service in Sacramento

2020 Unemployment Rates

We did see a substantial hit as predicted in the leisure and hospitality industry, with up to 14,700 lost jobs between El Dorado, Placer, Yolo, and Sacramento Counties.

However, despite losses, it’s expected for the industry to start recovering soon enough as more restrictions are being lifted. People are beginning to go out and cope with the virus. For example, restaurants are already allowing in-person dining, although following regulations and guidelines to prevent virus transmission.

Room for Innovation

It’s not all dark in times of crisis. This year, during the annual TechEdge conference held online in Sacramento, Marrone, one panelist, said: “We are creating a nice innovation ecosystem driven by UC Davis.”

If students or members of a university can come up with new ideas, so can you. We need to think out of the box. Go back to the basics, study the market, what are people needing? What new solutions can you offer? Etc.

Marketing Your Business

One of the mistakes many companies have made is shut down their marketing efforts when there are still opportunities through digital marketing, especially now that restrictions are starting to diminish in Sacramento, Yolo, Placer, and El Dorado Counties.

Based on the data we are monitoring at Hite Digital with our California partners, some of the businesses that have experienced a growth in search are e-commerce, e-learning and coaching, financial hoarding, real estate, and home improvement. So if your business belongs to one of these industries, don’t hesitate to invest in digital marketing.

Time to Improve Your Brand

One way to work around uncertain times is by focusing on your brand and organic presence with SEO. SEO is considerably cost-effective and gets you incredible, long-lasting results. Improve and enhance your products based on your clients’ current needs, whether offering pick-up services, etc.

SEO will allow you to increase customer relationships, study, and refine the traffic your website is getting so that your end clients match your ideal client as well.

We Can Help You Reach Your Goals

We can help you reach your goals by studying the market and finding solutions that fit your needs. Hite Digital works with all sorts of companies in Sacramento, Yolo, Placer, and El Dorado Counties. Together we can work around COVID-19 and get ready for when everything goes back to normal.

LEARN MORE REASONS TO INVEST IN DIGITAL MARKETING