Businesses Affected By COVID-19 in Fresno Counties

COVID-19 in California: Affected Businesses in Fresno County

Aug 17, 2020

Like all the other California counties, Fresno County’s economy has been hit hard due to COVID-19. At the beginning of March, the California Budget & Policy Center extended an article estimating that the industries with the highest employment number in 2019 would be the most affected, such as leisure and hospitality, and retail trade:

Note: The number of jobs reflects the 2019 annual average of non-seasonally-adjusted monthly employment data.

Source: Budget Center analysis of the Employment Development Department Data

Number of jobs affected by the COVID-19 pandemic in Fresno County

Note: The number of jobs reflects the 2019 annual average of non-seasonally-adjusted monthly employment data. Source: Budget Center analysis of the Employment Development Department Data

And yes, as expected, during the first months after the virus outbreak in the United States, there was a noticeable increase in the unemployment rate. However, between July and August have started to go down in Fresno County.

Historical trend of unemployment rate for Fresno County

Note: Historical trend of the unemployment rate for Alameda and Contra Costa Counties. Source: Labor Market Information Division of the Employment Development Department Data

Businesses Are Starting to Rise

After losses, there are several businesses in Fresno County that are starting to rise. They have adjusted to a new way of operating and have started to employ new people; some of those business industries are:

  • Trade, transportation, and utilities – With an employment increase of 8,600 jobs between July 2020 and August 2020: Retail trade (1K jobs), transportation and warehousing (900 jobs), and wholesale trade (100 jobs).
  • Farm employment – 1,900 jobs increase.
  • Educational and health services – 1,700 jobs increase.
  • Professional and business services – 1,100 jobs increase.
  • Manufacturing payrolls – 900 jobs increase.

Investing in Times of Crisis

Especially now that more people have learned to work despite the global crisis and companies have realized remote work can still be efficient, you can start thinking about investing in a new idea or improving your services. As JC Hite would say, “service businesses need a digital revolution.”

Customers want to interact from home; whether you need to make adjustments in your business, such as selling online and offering pickup services, working with a plan, and limiting the number of clients per day, you can make it work.

Build Up Your Brand Through Digital Marketing

With so many people working from home and doing online searches, you need to stay up to date with the digital marketing world. Investing in your brand and advertising online is a way of growing your business.

Building up your brand through digital marketing has never been easier; hundreds of thousands of customers are ready to engage online, even people that weren’t fond of purchasing services or products online, now with COVID-19 they are.

Let’s see online learning services as an example:

Interest rate spikes in March and August 2020 for learning at home in Fresno County

Note: Interest over time for the search term “learning at home” for Fresno County. Source: Google Trends

On the graphic from Google Trends, it’s noticeable how learning at home searches has increased this year, especially recently, with the start of the new school year.

Study The Market & Get In Business

While building your brand and making sure you have a strong foundation is essential, studying the market will be part of the process. Get help from an expert and experienced marketer, don’t make a mistake other companies have made of shutting down their marketing budget.

Marketing can and will get you back into the business; it’s up to you to make adjustments and fulfill your clients’ new needs. At Hite Digital, we can help you make the right decisions based on data; if you would like to have a clearer picture of where your type of business is standing compared to others, we can help.

LEARN MORE ABOUT INVESTING IN DIGITAL MARKETING

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Marcela Castro

Content Writer

With an architecture degree and over 4 years of experience in digital marketing. Profound love for arts, photography, traveling, family, and helping others.

 

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