5 Things to Look For in a White Label Partner

Sept 21, 2020

In a nutshell, white label digital marketing solutions consist of digital marketing services that are produced by an agency to be rebranded and resold by another agency. Partnering with a trusted and experienced digital marketing agency can be incredibly valuable for your business. 

Working with a digital partner will let you offer more services and increase your sources of revenue. In addition, it will give you access to a team of highly skilled professionals that will provide you with the knowledge and resources you need to scale your agency.

If done wisely,  partnering with another agency can bring you countless benefits. Here are 5 important things to look for in a white label partner.

They’re Actually Partners

It is important to find a white label partner that is deeply committed to work towards your agency’s goals. A partner that genuinely cares for your business will invest time in knowing your brand and understanding your needs. 

A reliable partner will work with you closely to make sure that your expectations are being met.


Effective communication is the most important thing to build and maintain a successful business relationship. A good partner will regularly communicate with your team, and will keep you updated on your agency’s progress.

Both marketing agencies must be committed to be completely honest and transparent with each other. Set up the social platforms that you and your partner will use to communicate. 


Make sure to partner up with an agency that is highly qualified to provide effective digital marketing solutions. Do research on the company’s background to learn more about its team, and trajectory in the industry. 

A white label provider must have a highly qualified team of professionals that know how to deal with complex processes,  and deliver successful strategies that help your agency to create successful marketing campaigns.

Offer More Than One Product

Although working with service-specific agencies can be useful, make sure that you partner up with agencies that offer a full range of digital marketing services. 

White label partners that offer all inclusive marketing solutions have a better understanding of the digital marketing industry and therefore  can help you become a full-service agency.

A Clear Contract

Make sure that all the terms and clauses of the contract are clear. A plain contact will ensure that both agencies have a clear understanding of the expectations and responsibilities that come with the partnership. 

These are some of the elements that your contract should include:

  • The period of time that the agreement will last
  • Cancellation and renewing options
  • Intellectual property specifications
  • The list of the specific services that will be provided
  • Compensation expectations

Grow Your Agency

Choosing a reliable and experienced partner to work with is essential to help your digital marketing agency thrive. If you want to learn about more ways to grow your digital marketing agency, join the Digital Agency Hacker Facebook group. We are a community of digital marketers and entrepreneurs that are passionate about the digital marketing industry.



Daniela Chamorro Mantica

Managing Editor

Professional and creative writer with a passion for digital storytelling. I hold a BA in English from Amherst College, and have over 4 years of experience writing for a variety of industries, including non-profits, higher education, custody law, and marketing.



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