3 Ways That Contractors Can Get More Clients

Dic 4, 2020

3 Ways That Contractors Can Get More Clients

Digital marketing can make your contracting business grow, through more methods than one. Best of all, these methods work together to drive and convert leads, turning them into real customers.

Let’s explore 3 ways to get more contracting clients through digital marketing.

Claim and Update Your Google My Business Profile

Google My Business has become a powerful tool for businesses to capture local leads and drive sales and in-person visits as well as website visits. A Google My Business profile is an online profile, and any business can claim their own and update it. Google will then suggest the profile to users in relevant searches.

You can easily claim your Google My Business listing and add your information.

How to Leverage Your Profile

Once you’ve claimed your profile, you can target local searches for your business and your services by:

  • Updating your business info. Having updated hours, website, and a phone number can help you get more calls and website visits.
  • Posting photos. Studies show that profiles that post photos get more engagement than profiles that don’t. You can share photos of your previous work to encourage trust in your work.
  • Responding to reviews. This also builds trust in your work and improves your reputation. Good reviews and good responses to reviews help new customers when they’re deciding to hire you.

Invest In PPC Ads

PPC ads are a quick and easy way to get more clients. Pay-per-click ads are the ads that appear at the top of Google’s search results, and they can be very beneficial and accessible for businesses of any size. Investing in PPC can be worthwhile to get more quality leads.

The Benefits of PPC

  • It’s affordable. You can set limits on when and how much you spend on your ads, while getting real results. You don’t have to invest huge amounts to get clicks. This makes it a great option for small businesses.
  • You can get to the same level as your competitors. Whereas with other forms of marketing, your competitors may outspend you and have stronger brand awareness, with PPC, you have the chance to appear at the top of results, even above your competitors. This also helps improve your brand awareness.
  • You target users when they’re ready to hire you. People search for a service on Google because they need it and are actively looking to purchase it soon. PPC ads reach them at the moment that they’re ready to buy, which leads to better results.

Update Your Website

Updating your website can have a huge impact on your conversions — after all, what good do PPC ads and Google My Business posts do if they lead to a subpar site? Your site not only helps to convert customers but also has an effect on your ranking on Google.

How To Boost Your Site

  • Show before and after photos. Showing a portfolio of your work on your site, like your GMB profile, builds trust in your business and your work. Customers respond to visuals and to “evidence” of quality jobs.
  • Include a contact form and CTA above the fold on your homepage or landing page. Showing your customers how to get in touch with you as soon as they visit your site can increase your conversions exponentially.
  • Show information clearly on your site. Include prices, frequently asked questions, services, and more on your site in a way that’s easy to find. Confusing sites or missing information frustrates clients and drives them away.

Increase Your Contracting Leads With Digital Marketing

Try these 3 things to grow the number of leads you’re getting for your business. If you do them together, you’ll not only attract the right audience but show them that you’re the right choice for their job.

 

h

Marcela Castro

Content Writer

With an architecture degree and over 4 years of experience in digital marketing. Profound love for arts, photography, traveling, family, and helping others.

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *