10 Digital Marketing Tips For Real Estate Companies

March 23, 2021

The real estate industry has experienced a shift in the past couple of years. You may have noticed that people buy homes differently; most of it has slowly transitioned online. Interested buyers take advantage of online resources to search for the perfect location, neighborhood, house style, and more.  

Since the digital age has provided access to unlimited information, how does your company stay relevant? Although it may be challenging to find ways to remain competitive and market your real estate company, these 10 digital marketing tips will help you generate leads and complete successful sales. 

1. Work With An Expert

If you’re not well-versed in the digital marketing world, hiring an expert is an excellent way to get started. When you work with someone that has experience not only in digital marketing but in real estate, you’ll be able to build a solid long-term strategy. Experts will know how to make the most out of your marketing budget while yielding the best results. 

2. What Are Your Competitors Doing? 

Many real estate companies have already migrated to online marketing. If your competitors have implemented a digital marketing strategy, you can learn what works and improve what didn’t. It’s important to stay up to date with what other real estate companies are doing to stay competitive and relevant. 

3. Tell Your Story & Be Consistent

When it comes to real estate, interested homeowners and home buyers want to work with a company they can trust. Telling your story not only makes you stand out from the competition but transmits that trust and credibility. Your site and content’s tone and style will help you build your brand image and establish relationships with customers. 

4. Create Strong Digital Content & Blogs

When you create high-quality and valuable content, not only will it build credibility, but your current and future clients will want to keep up with it. This could also determine how many and the quality of your leads.

Using interlinking and a strong call to action can significantly increase your possible on-site actions and conversions. 

5. Invest in Search Engine Optimization (SEO)

Search engine optimization, when done correctly, can help you appear as part of the top results on search engine results pages (SERPs). 

Some SEO strategy elements include; high-ranking keywords, backlinks, metadata, online listings, website speed, and much more. Content is crucial for SEO, which is why tip #4 can make or break your online presence. 

6. Use Pay-Per-Click Advertising (PPC)

PPC is an excellent way for real estate companies to generate new leads when they pay for ads while they keep them running. These ads can be carefully targeted and are helpful when it comes to seeking potential clients that are already interested in what your company has to offer. 

7. You Need a User-Friendly Website

For an effective digital marketing strategy, you need to ensure that your website is suitable for your niche and optimized for mobile devices. With clear calls to action, contact forms, compelling images, and shareable links, potential customers are more likely to perform on-site actions. 

8. Build A Social Media Presence

As most people spend their time on social media, it’s important to take advantage of this and build a social media presence for your real estate company. You can select the people and locations that you want to target and get started. 

9. Build a Google My Business Page

Setting up a Google My Business page is fast, free, and delivers a high ROI. This tool makes your real estate company appear in the top search results in your area. You can consistently optimize your Google My Business page to generate the best leads and have more prospects coming your way.

10. Ask For Customer Reviews

Customer reviews are key when it comes to long-term relationships with clients and for your digital marketing strategy. When potential clients search for your company or real estate companies in your area, customer reviews could be the deciding factor.

Get Started: Digital Marketing Services For Real Estate Companies

Investing in digital marketing for real estate companies will give you an advantage over your competitors. It will help you establish long-term results and will keep potential clients interested and engaged. 

At Hite Digital, we offer comprehensive digital marketing services. We know the industry and are experts in what we do. Let us help you take your real estate company to the next level.


Maydi Hernandez

Content Coordinator

A business marketing graduate from Calvin University. I am passionate about business and how it can create shared value among communities and organizations through collaboration.

Side gigs: learning about different cultures, meeting new people, and YouTube.



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