How a Simple SEO Strategy
Can Put You Miles Ahead of Your Competitors
Dec 18, 2018
It’s a fact that SEO is a very important part of a business’ marketing efforts. SEO offers benefits that other channels don’t have. For instance, SEO covers more real estate in search result pages, obtains long-term results, and helps improve the credibility and online authority of a business.
Unfortunately, many business owners fail at SEO because either they don’t know much about it, they apply outdated tactics, or the agency they hired simply isn’t good at it. If they don’t do SEO the right way, they won’t be able to enjoy its benefits. This gives you an opportunity to outdo them and win at the search race.
If you’re looking to do good SEO and apply it to your business, you’re already getting ahead of the game. Just keep in mind that SEO is not as easy and fast as you may think, but it’s well worth the effort in the long run.
Get to know SEO
It’s important for business owners to be aware of how all of their online marketing strategies work. Take some time to learn about search engine optimization, so you can’t get tricked by every self-proclaimed SEO expert’s sales pitch. You’ll be able to determine how well a strategy is working, and whether to scale, change, or shut it down completely.
Here are a couple of resources to get you started:
SEO Learning Center by Moz: www.moz.com
Why this one? Well, it’s Google’s word on SEO. Need we say more?
Beware of the internet
Not everything found online is real.
Just like online news and Wikipedia articles, finding SEO advice that’s helpful and trustworthy isn’t easy. Some articles out there might be out-of-date or completely wrong. Incorrectly applied SEO tactics will end up harming the performance of your site.
In Maile Oyhe’s words, former Developer Programs Tech Lead at Google, “One way of corroborating if a recommendation is helpful is to cross-reference it with a documented statement by Google.”
Why and how an SEO strategy can help
SEO must be planned
Doing research to end up only following best practices with no SEO strategy won’t help much. It’s just like walking down the street and following all the signs without having a place to go. Yes, you might be seen, but you won’t get anywhere.
An SEO strategy is important because it gives a meaning to every optimization implemented on the site.
SEO strategies are tailored to your specific needs
Every business is unique, even the ones in the same industry. There will be similar approaches to the services that they provide and to reaching the type of customers that you cater to. But, Businesses are unique to their own identity, to their brand. A good SEO strategy, as well as any other marketing strategy, is crafted to highlight the uniqueness of your product/service as well as your brand.
You’ll avoid mimicking your competitors
Some competitive research is a must for every digital marketing effort. You will pinpoint strengths and weaknesses and you will apply them to develop an even better strategy to surpass the competition.
However, blindly doing everything that your competitors are doing will not set you apart. Again, every business is unique and you don’t want to be a follower. A unique SEO strategy will help differentiate you from your competitors.
You will understand your metrics better
There’s a lot of data in online marketing. Impressions, clicks, visits, session durations, bounce rates, sources, channels, mediums, dimensions, segments, conversions, costs, positions, keywords, queries, locations, totals, averages, trends, graphs, tables…it’s a lot.
And, as expected, not all of this data is applicable to your business goals.
A strategy tells you the numbers you must be paying attention to in order to properly track the progress of your SEO project.
They exist so you can reach your goals
By definition, SEO strategies are the means by which your business will reach your set goals. There is absolutely no way around it. Want to accomplish goals? You need a strategy.
Get ahead of your competitors
Strategies are meant to direct every SEO effort for your site.
What other benefits of having an SEO strategy can you tell us? Share it in the comments below.
Senior SEO Specialist
Organic Search Specialist (SEO) and content marketing expert. A music passionate and a full-time food lover (because food is life).