3 Signs You Might Need a New PPC Agency
Nowadays, PPC is one of the most profitable online advertising and marketing channels. It provides a high return on investment while creating a strong presence throughout search engines. PPC gives you instant targeted traffic to your business.
We could think of many other benefits of doing PPC for your business. Another important one is your time availability. Sometimes you don’t have the time to go through complicated processes. This might have been the reason why you decided to hire a pay per click agency.
A pay per click agency manages all the complicated stuff for your business. Therefore, you will have more time to focus on other important things. However, sometimes you will face the situation that your PPC agency is not doing the work you thought they would do. They might not be giving you the results you thought you would get with their help.
The following are three crucial signs that will let you know if you need a new pay per click agency.
It is known that each business is different and each one has different goals, as a result, this should lead to customized reports for each client. This is not a hard thing to do. We understand that there might be a standard format for client reports, however, if your agency limits you to tracking only certain conversions, and they won’t include additional metrics you have requested; then this should be a signal that they are offering a low standard of service for you.
No Ad Testing
One of the most effective ways of optimizing a campaign is by testing ad texts. A simple change to a call to action can lead to big changes in conversion rate. Therefore, it’s important that the agency you’re utilizing should have a standard process in place for ad text testing.
Moreover, when working with your account managers, you have to make sure they explain their processes to you. They should provide you with results as they go through testing to see how things are going. If this is something your pay-per-click agency isn’t offering to you, then ask them to implement it as soon as possible.
Negative On-boarding Experience
When on-boarding a new client, it should be a seamless experience for both parts. You have to know that there are a specific set of credentials such as your engine account and analytics logins needed by the pay per click agency. A specific set of questions should be asked to have a better idea of the goals of your campaigns, rules and even the background of the agency to know more about your products and services. Most PPC agencies have a standard set of procedures and documents through the on-boarding process.
If you happen to have a negative experience, it could be a sign that the pay per click agency you have selected is not the best for you. Analyze the results that they are having, question them, and make the decision. You might need to look for a new PPC agency.