Pay-per-click advertising is one of the most effective forms of advertising, providing a high return on investment while creating a strong presence on search engines. It’s usually a good idea to get an expert PPC agency to run your business’ campaigns for you. But is your PPC agency doing everything it can to get you great results and conversions?
Hite Digital’s clients often reach out because they were unhappy with their old agency. They consistently mention these five behaviors as signs that their PPC agency wasn’t providing quality service, and ultimately, as reasons for leaving. How many do you relate to?
5 Signs You Need a New PPC Agency
1. They Don’t Communicate Regularly
Like in any relationship, excellent communication with your PPC agency is essential. As the client, you should be kept informed of the progress of your ads and the changes and results.
The account manager should also be asking you for feedback or new information about your business. Often, you’ll have a new offer that you can highlight in an ad, or some other focus you want to have.
When communication with your PPC agency is poor, you may lose trust in their process and their work, even when the campaigns’ performance is positive.
2. They Aren’t Sending Reports
You should be getting a detailed monthly report on the performance of your PPC campaigns. If your PPC package doesn’t include a monthly report, that’s an issue. And if it does, but you’re not receiving them, there’s something going on.
Although the agency might use tools or templates to build the reports, when you read your report, you should feel like the information is easy to understand and the changes are a result some kind of strategy.
Finally, if there’s something you don’t understand, the agency should be reachable and willing to explain it to you.
3. They’re Not Proactive
Your PPC management agency should be on top of the campaign and letting you know when the strategy doesn’t go as planned. Even more, rather than just telling you about the problem, they should already have a solution in mind. They should regularly update your campaign and optimize it weekly or biweekly depending on its needs.
4. Your Business Isn’t Growing
Your PPC agency shouldn’t just be there to run campaigns for the sake of it. The goal of your marketing is to get conversions and grow your business. If your campaigns don’t focus on return on investment, it’s very unlikely that your business will grow through a PPC strategy.
5. Everything Is Low-Quality
When you hire a PPC agency, you should expect high-quality services. If you’re spotting copy errors, cookie-cutter strategies, and few results, they might not have enough experience to handle your account.
Even if the experience is not the problem, if they are not taking the time to check for misspelled words or setting errors in the campaigns and ads, this indicates a lack of care. Cheap PPC packages are a red flag: these are often the most generic and low-effort services, and that’s why they’re cheap.
You Deserve a Change (And Your Money’s Worth)
If you identify with any of the signs mentioned above, it’s time to rethink this relationship — especially if you’ve tried communicating your concerns to your PPC agency and nothing changes. You deserve to get the best services and results for your money.
At Hite Digital, we offer PPC management, and we pride ourselves on the highest levels of service for our clients. Our packages include weekly or biweekly optimization, monthly reports, keyword and negative keyword research, and more.