Digital Marketing Insights From Our Team

Hite’s expert team provides regular content on the latest in Google Ads, digital marketing for a specific industry, SEO strategies, sales, marketing, and more.

Anatomy of a Great PPC Ad

Anatomy of a Great PPC Ad

PPC is an extremely useful marketing practice if used correctly. It is not difficult to produce, but if you want to get the most benefits from it, it should be done right. PPC is very competitive…

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A Primer on Google’s Free SEO Tools

A Primer on Google’s Free SEO Tools

Implementing search engine optimization (SEO) into your digital marketing strategy is key to your business’ success. But how do you measure your progress once you’ve actually…

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3 Key Elements to Form Optimization

3 Key Elements to Form Optimization

3 key elements to form optimization Lead generation forms are an important piece of the conversion strategy. They are often tied to final conversion. This is why they usually play an important role in guiding users through the conversion funnel. These are the three…

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