Facebook ads are the perfect way to reach your customers. Facebook knows this, which is why they make it so easy for you to create Facebook ad campaigns with Facebook’s Advertising Manager tool. Once you have created a campaign, Facebook will ask you what objective you want.
Choosing your Facebook ads objectives can be confusing since many options are available. If you’re not sure which one is right for your business, read below for more information about Facebook ads objectives and how to choose the right one depending on your needs.
Choosing The Right Facebook Ads Objectives: Step-By-Step
To choose the right Facebook ads objectives, you need to follow some steps.
Be Clear About Your Goal
First, you need to know what your Facebook ad campaign goals are. Facebook has several different objectives that can help reach customers interested in buying your products or services.
Stage Of Funnel You Wish To Target
Different Facebook ad objectives are better for targeting different parts of the funnel. The 3 stages of the funnel are Awareness, Consideration, and Conversion. The objectives available in Facebook Ads Manager reflect this.
Facebook objectives in this category are designed to increase brand awareness and reach. The objectives include reach, brand awareness, traffic, engagement, and app install.
Facebook objectives in this category are designed to get people interested in your product or service to move on to the next stage of the funnel. The objectives include website clicks, conversions, lead generation, and product catalog sales.
Facebook objectives in this category are designed to get people to buy your product or service. The conversion objective includes store visits, app installs as conversions, and event responses.
Choose Your Objectives
After setting your goal and the funnel stage you want to target, it’s time to choose your objectives. Facebook Ads Manager will give you a list of objectives to choose from based on your goal and funnel stage.
Some Facebook ad objectives are better for certain goals than others, so selecting the right one is important.
Types Of Objectives For Facebook Ads
Now that you know which Facebook ad campaign goal you want to achieve, it’s time to choose the Facebook ad objective that will help you reach that goal.
The following are the different types of objectives available in Facebook Ads Manager:
This objective is designed to increase your brand awareness and reach more people. Facebook will show your Facebook ad to people who are most likely interested in buying your product or service.
This objective is designed to increase brand awareness and get more Facebook Page likes. Facebook will use Facebook ad targeting options, like custom audiences, lookalike audiences, and partner categories, to find the right people for you so that more people learn about your brand.
This objective is designed to send more people to your website or Facebook Page. Same as the Brand Awareness objective, Facebook will use Facebook ad targeting options, like custom audiences, lookalike audiences, and partner categories, to find the right people for you so that more people visit your website or Facebook Page.
This objective is designed to increase the engagement of your Facebook Page. Facebook will use Facebook ad targeting options, so people engage with your Facebook Page posts.
This objective is designed to get more app installs on mobile devices (including Android apps). Facebook will use Facebook ad targeting options, with the idea that more people install your app on mobile devices.
This objective is designed to generate leads for your business. Facebook will use Facebook ad targeting options, with the purpose of getting more leads on Facebook or through other Facebook apps such as Messenger.
Hite Digital Atlanta Helps You Choose The Right Facebook Ads Objectives
If you’re unsure which Facebook ad campaign goal you should choose or which Facebook Ads Manager objective to use, our team at Hite Digital Atlanta can help.
We have years of experience running successful Facebook ad campaigns in Atlanta, GA, and will be able to recommend the best course of action for your business. Get in touch with us today.